I’ve seen how each area of the C-suite is handling AI integration, and one area that I noticed has consistently struggled is marketing. I’m not saying marketers aren’t using AI. They are. But they’re ...

While the availability of AI tools has removed barriers to entry, it has also increased the risk of misalignment.

Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

AI is already part of everyday work at growing companies. Employees use it to draft emails, summarize documents, generate marketing copy, assist ...

Agentic AI can make life—and work—easier. You know this. But are you doing anything about it? Time to get off the sidelines ...

The latest industry phrase keeping marketers awake at night is AI visibility. The so-called zero-click reality has ushered in a slew of tools promising insight as to when and where a brand is ...

The marketers I talk to and follow on LinkedIn aren’t worried about being replaced by AI. The savvy ones are worried about being replaced by a marketer who uses AI better than they do. It’s a shift ...

Generative artificial intelligence is rapidly changing how advertising gets made. What once required days of model shoots, full video crews, and large creative teams can now be produced faster and at ...

As organizations rush to move AI into production, they’re finding that the tools they rely on to monitor traditional software ...

To get ahead, marketers should invest in end-to-end AI workflows, not just single use cases. AI is turning business trends into a “blink, and you missed it” experience. Things are changing all the ...