Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

Agentic AI can play a strong role in enabling hyper-personalized marketing by facilitating a meaningful, one-to-one ...

While artificial intelligence’s implementation across industries and functions is proceeding unevenly, its application into nearly all areas of marketing is well underway. At the Kilts Center’s 2025 ...

Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ads per day. That might sound like an inflated number, but when you consider the daily barrage from radio, ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

As AI technology advances, its integration into marketing strategies becomes increasingly essential for brands aiming to stay competitive in a crowded market. By adopting AI-driven personalized ...

Instacart redesigned its personalized marketing system using a configuration-driven multi-tenant architecture on Storefront Pro. The system replaces retailer-specific implementations with a shared ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a ...

This article is part of "Build IT," a series about digital-tech trends disrupting industries. Generative AI is on the tip of everyone's tongue this year, and marketers are eager to embrace it. In a ...

Insider, an Istanbul-based startup that helps brands customize their marketing campaigns based on buyer preferences, has raised $500 million in a late-stage funding. The Series E round was announced ...