2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

Help students master the art of persuasion with this engaging and practical mini unit focused on ethos, pathos, and logos. Designed for secondary English classrooms, this resource breaks down ...

Critical analysis of texts is a strong focus of the CCSS. This lesson is designed with PPT lectures, student notes, and engaging activities to help you instruct your students to better understand and ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

Whether trying to convince an employer to hire you, persuade investors to bankroll your business, prompt customers to purchase a product, or shape judgement in a court of law or the arena of public ...

No, not the three musketeers but Aristotle's modes of persuasive appeal. The Conservative leader is something of an expert The pressure is on. David Cameron's closing speech to his party's conference ...